The ethnographic process and the strategic management of qualitative data with the use of the Atlas.Ti application
DOI:
https://doi.org/10.18041/2382-3240/saber.2021v16n2.6500Keywords:
hermeneutical analysis, analysis of data, ethnography, Atlas.ti, Qualitative researchAbstract
This article details the procedure and functionality of the Atlas application. Ti for the handling of large volumes of data in qualitative research, specifically in the ethnographic method, proper to undertake studies where the units of analysis correspond to ethnic, indigenous, and racial groups; and characterized by containing a vast knowledge base, from their cosmogonic perspectives. Ethnography, as an ideal method supported by cultural anthropology, is characterized by its systematic rigor to understand, through hermeneutical analysis, the qualitative data generated by the empirical approach, leading to the generation of new theories. Consequently, the Atlas.Ti software, taking as a reference the use of a hermeneutical unit, codes, code family, emerging categories, quotes, memes; and semantic networks in the data, it becomes a very useful tool for researchers who choose to develop qualitative research. Finally, emphasis is placed on the role of the analyst of the Atlas.Ti application and its analytical capacity, as an autonomous element to discern on the study approach, decision making, and the conclusive elements of the study from the ethical and intersubjective perspective, based on the data offered by the analysis units.
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