Diagnóstico de la cadena logística de exportación del banano ecuatoriano hacia estados unidos de américa

Abstract

The current situation of the Ecuadorian banana export to the United States market is not at its best moment, limitations such as high production costs add up to the current logistic chain. This affects the situation of this sector, which is so important for the economy. Therefore, in order to improve the competitiveness of the Ecuadorian banana in the United States of America, this study focuses on a diagnosis of its weaker points in the current logistic chain through surveys and interviews given to small and medium sized exporting companies in order to avoid unnecessary intermediaries in the commercialization of the Ecuadorian banana.
Such intermediaries make the final product more expensive, rendering it in a disadvantage point before other exporting countries in Central America, which have the privilege of being geographically closer to the United States of America, and whose banana has the same characteristics of the Ecuadorian banana.