“Histories and legends”. Route of museums in Cartagena de Indias, historical heritage of humanity, as a strategy of marketing destination. Initial assessment

Abstract

This document is a reflection on the results of the research work at CityMarketing developed by the research group GISEMA from the Universidad Libre de Cartagena for the Cartagena museums network, co-sponsored by the institute of cultural heritage in Cartagena. Our main purpose was the first phase of research on destination marketing, more specifically the phase of Museums valuation in Cartagena de Indias as a cultural scenario, plus the revision, contextualization and analysis of the tourism system, becoming one of the main elements of the diagnosis for the design of a new touristic product called the Museums Tour Cartagena de Indias “Stories and Legends”. The tour will allow us to expand the touristic offer in the city, plus an improvement of the competitiveness, it will also increase the number of days a person stays and the historic and cultural knowledge of the tourists that come to Cartagena de Indias, Colombia, declared a cultural and historic patrimony of the world by UNESCO. Finally, there are some recommendations and proposals to improve our offer of an integrated product with more representativeness and better content and interactivity; beginning with phase two of perception which is primordial for the people in general, for people from Cartagena and for tourists.