Commercialization of Colombian cinematographic productions

Abstract

Despite showing certain growth in the past years, it is not appropriate to talk about a well-formed and internationally recognized
film industry in Colombia. In part, this is due to the low commercial management applied to local films, limiting the reach of those
productions into the markets. The present paper makes an effort to familiarize with the alternatives domestic movies have in order to
be commercialized in a more efficient manner. By implementing a documental research with a qualitative approach and applying the
constant comparison strategy on the information contained in different texts, it was possible to analyze the effectiveness of such actions
of promotion and distribution according to the reality of the country. This allowed the construction of the categorical system, which
associated the diverse alternatives for the commercialization with the stages of the production of a film.