Factores que inciden en la incorporación y formalización de procesos de innovación y desarrollo de productos en las Mipymes
DOI:
https://doi.org/10.18041/2382-3240/saber.2017v12n1.710Keywords:
Formalization, Incorporation, Development, Products, Factors, Internal and externalAbstract
The activity of innovation and development of new products acquires a superior interest for the organizations, as as Francisco Miranda (2010) puts it, “The development of new products has become a key factor to achieve Business success”. In this reality the product is the articulating link between the needs of the market and the capacities and aptitudes of the organizations, being this condition that demands the need of having processes of innovation and development of products capable of giving answers to the double purpose that this Exercise denotes. According to Escorsa and Valls (2003), they affirm that the product development is achieved, through a complex, diversified process that demands interactions of diverse nature and is affected by different factors, the latter being those that delimit the conditions and technological behaviors of The organization, which ultimately determines the strategic position and competence of the company. It can be established that there are factors internal and external to the organization, which influence the development of innovation and product development, which are the ones that determine the possibilities of incorporation and formalization of product development processes. Regarding external factors, the following can be classified as relevant: those related to: The state of the sector, the state of science and technology, the state of the regulations and legislation applicable to the development of products. With regard to the internal factors of the organizations, the following are identified: The orientation of the company, the perception of innovation and the processes of knowledge management within the organization, as well as And characteristics such as organizational processes, planning, organizational management and determining the skills of this adoption and therefore for the internal management of innovation processes and product development.
Downloads
References
Kotler, P. (1975). Overview of political candidate marketing. NA-Advances in Consumer Research Volume 02.
ARIA, D. (2002). Desarrollo de nuevos productos: consideraciones sobre la integraciónfuncional.
Duarte, A. R., Aranda, D. A., & Rata, B. M. (2000). Desarrollo de nuevos productos: consideraciones sobre la integración funcional. Cuadernos de estudios empresariales, (10), 165.
Entrialgo, M., Fernández, E., & Vázquez, C. J. (2001). El comportamiento emprendedor y el éxito de la PYME: modelos de contingencia y configuracionales. Dirección y organización, (25).
Fernández, S. (2005). Administración. Una perspectiva global. México: Editorial Mc Graw Hill.
Stritzky, Otto Oscar (1975), Técnicas de Marketing Tomo 6: La Política del Producto, México, D F.: Editorial Uthea.
Hammer, M. & Champy J (1994), Reingeniery the comparation. Bogotá: Editorial Norma.
Clark, kb y Funmoto (1989), Overlapp.ing problem solving in product development, en K. Ferdows (Ed.), Managing International Manufacruring, North-Holland, Amsterdam
Patterson, M (1997), Las fases del desarrollo de nuevos productos. Harvard Deusto Business Review
Antonio Hidalgo Nuchera (2004), Cuadernos de economía y dirección de la empresa, ISSN 1138-5758, Nº 20, págs. 57-82.
Valls Pasola, J., & Escorsa, P. (2003). Tecnología e innovación en la empresa. Edicions uPC.
Morales, M. E., Ortíz Riaga, C., & Arias Cante, M. A. (2012). Factores determinantes de los procesos de innovación: una mirada a la situación en Latinoamérica. Revista EAN, (72), 148-163
ARIA, D. (2002). Desarrollo de nuevos productos: consideraciones sobre la integraciónfuncional.
Tushman, M., & Nadler, D. (1986). Organizing for innovation. California management review, 28(3), 74-92.
Clark, K. B., & Fujimoto, T. (1989). The power of product integrity. Harvard business review, 68(6), 107-118.
Candal, M. V., Morales, R. A., & González, O. (2002). La gestión del mercadeo como una importante herramienta para la optimización de productos: un caso de estudio. Espacios, 23, 3.
Clark, K. B., & Fujimoto, T. (1989). The power of product integrity. Harvard business review, 68(6), 107-118.
Cooper, R. G. (1983). A process model for industrial new product development. IEEE Transactions on Engineering Management, (1), 2-11.
Cooper, R. G. (1988). The new product process: a decision guide for management. Journal of Marketing Management, 3(3), 238-255.
Zahera, M. (1996). Las PYMES españolas y la innovación. Harvard Deusto Business Review, 74, 62-66.
Cooper, R. G. (1979). The dimensions of industrial new product success and failure. The Journal of Marketing, 93-103.
Isidro José Fierro Ulloa (2012). El rol del liderazgo estratégico en las organizaciones Colombia, Revista Saber ciencia y Libertad, Universidad Libre de Cartagena, 119, 123.
Anlló, G., Lugones, G., & Peirano, F. (2007). VII. La innovación en la argentina post devaluación, antecedentes previos y tendencias a futuro. Crisis, recuperación y nuevos dilemas, 261.
Kotler, Philip (1977), From Sales Obsession to Marketing Effectiveness. Harvard Business Review. 55(6): 67-75.
Nikolaos Tzokas y Michael Saren (1997), Generating marketing resources by means Of R&D activities in high technology firms, Industrial Marketing Management, Pages 331-340.
Tushman y Nadler(1986), Organizing for Innovation, Caft/brnia Managamení Review, spring, vol. 28, n.0 3; pp. 74-92.
Takeucihi,y Nonaka (1986),The new new producr devclopinent gazne, Harvard Business Review,jan-feb; pp. 137-146.
Clark, kb y Funmoto (1989), Overlapp.ing problem solving in produc development, en K. Ferdows (Ed.), Managing International Manufacruring, North-Holland, Amsterdam
Clark y Fmimoro (1991), Product Developrnent Performance: Strategy, Organiza/ion and Managemenr in the World Auto Jndustry Harvard Business School Press.
Clark y Wheelwrigigt (1992), Organizing and leading: Heavyweight developments teams, California Managemene Review, spring, vol. 34, n.0 3; Pp. 9-28.
Cooper (1983), A process model for industrial new product development,Transactions an EngineeringManagement, feb, vol. EM-30, n.a 1; pp. 2-II
