Características de los directivos de las empresas Born Global en Colombia
Palabras clave:
Born Global, Características, internacionalización, perfiles directivos, éxito exportadorResumen
El propósito de este artículo es analizar las características de los directivos de las empresas Born Global en Colombia que influyen en el proceso de internacionalización. Según la revisión literaria, las habilidades y capacidades que predominan en los directivos para lograr entrar a los mercados internacionales, son entre otras, la experiencia previa del emprendedor, la formación académica, y la actitud frente al riesgo. Con el objetivo de diferenciar los perfiles directivos de las empresas Born Global que son determinantes del proceso de internacionalización y del éxito exportador, se ha planteado un análisis de conglomerados bietápico, partiendo de las variables mencionadas, método que proporciona evidencia de la existencia de tres tipos de perfiles directivos: directivo innato, directivo con conocimientos y directivo con experiencia, correspondientes a las empresas Born Global exitosas, en crecimiento y poco exitosas, respectivamente. Se encuentra que este estudio ofrece una caracterización del empresario promotor de la internacionalización temprana, lo que permite la generación de políticas de internacionalización por parte del Gobierno nacional y la explotación de estos rasgos por parte de empresarios y profesionales
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Referencias
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36. JOLLY, V.K., ALAHUHTA, M., y JEANNET, J.P. Challenging the incumbents: How high-technology start-ups compete globally. In: Journal of Strategic Change. Vol. 1 No. 1 (1992); p. 71-82.
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39. KNIGHT, G. A., MADSEN, T Y SERVAIS, P. An Inquiry into Bornglobal firms in Europe and the USA. In :International Marketing Review. Vol. 21, No. 6 (2004); p. 645-665.
40. KNIGHT, G. A., y CAVUSGIL, S. T. The Born Global Firm: A Challenge to Traditional Internationalization Theory. In: Cavisgil, S.T. (ed). Advances in International Marketing. No. 8 (1996); p. 11-26.
41. KNIGHT, G. A. Entrepreneurship and marketing strategy: The SME under globalization. In: Journal of International Marketing. Vol. 8, No.2 (2000); p. 12-32.
42. KNIGHT, J. Internationalization of higher education: A conceptual framework. In J. Knight & H. De Wit (Eds.), Internationalization of higher education in the Asia Pacific countries. Amsterdam: EAIE, 1997. p. 5-19
43. KOLVEREID, L. Organizational employment versus selfemployment: Reasons for career choice intentions. In: Entrepreneurship Theory and Practice. Vol. 20, No. 3 (1996); p. 23-31.
44. KUIVALAINEN, O., SUNDQVIST, S. y SERVAIS, P. Firms’ degree of born-globalness, international entrepreneurial orientation and export performance. Journal of World Business. Vol. 42 (2007); p. 253-267.
45. LEONIDOU, L.C.; KATSIKEAS, C.S., Y PIERCY, N.F. Identifying Managerial Influences on Exporting: Past Research and Future Directions. In: Journal of International Marketing. Vol. 6, No. 2(1998); p. 74-102.
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48. MADSEN, T. K., y SERVAIS, P. The Internationalization of Born Globals: An Evolutionary Process?. In: International Business Review. Vol. 6, No. 6 (1997); p. 561-583.
49. MCAULEY, A. Entrepreneurial instant exporters in the Scottish arts and crafts sector. In: Journal of International Marketing. Vol. 7, No. 4 (1999); p. 67-82.
50. MCKINSEY Y CO. Emerging exporters: Australia’s high value-added manufacturing exporters. Melbourne: Australian Manufacturing Council, 1993.
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2017-06-30
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Características de los directivos de las empresas Born Global en Colombia. (2017). Entramado, 8(2), 74-93. https://revistas.unilibre.edu.co/index.php/entramado/article/view/3429
