Corporate social responsibility in peacebuilding in Bogotá: cases of hotels and travel agencies
DOI:
https://doi.org/10.18041/1900-0642/criteriolibre.2025v23n42.12685Keywords:
Peace, sustainability, sustainable development, sustainable tourism, tourismAbstract
The objective of this document knows the conceptualizations and practices of CSR that hotel and travel agency managers in Bogotá have, as well as to identify the actions that they apply in the context of peacebuilding. This research primarily used a qualitative approach, the descriptive study during the first phase of the research identified a series of academic documents, the result of publications in databases such as Scopus and that referred to the central themes of the research. The second phase focused on a non-probabilistic sample of hotels and travel agencies, applying a semi-structured interview. The instrument guide was previously validated by external peers and applied in the research of Tellez-Bedoya (2022b). The results of the research show that the companies under study have an initial knowledge of corporate social responsibility and carry out different initiatives that contribute especially to nature and certain communities, however, contributions to peacebuilding are still very limited. Therefore, the knowledge that these organizations have on the subject and access to the best business practices in this area must be strengthened.
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