A psychosocial look at the “Make America Great Again” speech: Influence and social exclusion in some US presidential campaign speeches 2017-2021
DOI:
https://doi.org/10.18041/1794-7200/clj.2019.v16n1.5787Keywords:
Political speech, social influence, social exclusion, populismAbstract
The following article seeks to establish the different dimensions of psychosocial inquiry related to the influence and social exclusion that may arise from the analysis of the political discourse “Make America Great Again” promoted by Donald Trump during the US presidential campaign for 2017-2021. Methodologically, the study adopts a qualitative approach of interpretative-exploratory type, carrying out a content analysis of five speeches made by Trump throughout the campaign. Among the results obtained, it was observed that the main social influence strategies fall on the creation of a messianic figure of salvation in the face of political and economic social problems, which is increased by the credibility that Trump has built around his administrative capacity, his identification as a pair of any patriotic and at the same time indignant American; against social exclusion, prejudice under an authoritarian figure and the creation of a public enemy, were key elements to structure the discourse that had enough popularity to win. Our conclusions and discussion rescue the richness of reflecting on political speeches and ends by identifying it as an expression of populism, now widespread in Western politics.
Downloads
References
2. Beramendi, M., & Zubieta, E. Una nueva perspectiva sobre las creencias igualitarias: Contra-Dominancia Social. Ciencias Psicológicas. (2016). 10(1), 43-53.
3. Bardin, L. (1986). Análisis de Contenido. Madrid: Ediciones Akal.
4. Bartolucci, V. (2018). The Discourse on Terrorism of Donald Trump. Reading Donald Trump. 127–147.doi:10.1007/978-3-319-93179-1_7
5. Bernhard, M., & O’Neill, D. (2019). Trump: Causes and Consequences. Perspectives on Politics, 17(2), 317-324. doi:10.1017/S1537592719000896
6. Billig, M. (1986). Racismo, prejuicios y discriminación. Psicología social, 2.
7. Brubaker, R. (2017). Why populism? Theory and Society, 46(5), 357-385.
8. Echebarría, A. & Moya, M. (1996). Sesgos atribucionales y Heurísticos. En J.F. Morales, (Coord.): Psicología Social. Madrid: McGraw-Hill. pp. 125-139.
9. Ibáñez, T. (Comp.) (2004). Influencia, conformidad y obediencia. En Las paradojas del individuo social.
10. Inglehart, R., & Norris, P. (2016). Trump, Brexit, and the rise of populism: Economic have-nots and cultural backlash.
11. Hagerman, M. (2018). Those Who Care and Those Who Don’t: Children and Racism in the Trump Era. Entrevista por el New York University Press. Recuperado de: https://lareviewofbooks.org/article/care-dont-children-racism-trump-era/#!
12. Laca Arocena, F. A. (2005). Actitudes y comportamientos en las situaciones de conflicto. Enseñanza e investigación en psicología, 10(1).
13. Morales, F., Gaviria, E., Moya, M., Cuadrado, I. (2007). Psicología Social, Tercera Ed. Madrid: McGraw – Hill.
14. Ovejero, A. (1982). El autoritarismo: enfoque psicológico. El Basilisco, Vol. 13, 40-44.
15. Plantic, D., Ratkic, H. & Suput, B. (2017). Comparative analysis of marketing communication strategy on social networks: case study of presidential candidates Donald Trump and Hillary Clinton. En Proceedings 20 th International Scientific Conference on Economic and Social Development, 372-380.
16. Prevert, A; Navarro, O; Carrascal y Martín, E. (2012). La discriminación social desde una perspectiva sociológica. Revista de psicología- Universidad de Antioquia, 4(1), 8-20.
17. Rodríguez, A. (2018). Trump 2016: ¿presidente gracias a las redes sociales? Palabra clave, 21(3), 831-859. https://dx.doi.org/10.5294/pacla.2018.21.3.8
18. Tinaquero, J. (2016). La comunicación de Donald Trump: el presidente de las redes sociales. En Medios Sociales. Recuperado de https://goo.gl/FMQZUA
19. Chen, W. (2018). A Critical Discourse Analysis of Donald Trump’s Inaugural Speech from the Perspective of Systemic Functional Grammar. Theory and Practice in Language Studies, 8 (8), 966-972. DOI: http://dx.doi.org/10.17507/tpls.0808.07
20. Youngs, R.; Fowler, G.; Larok, A.; Marczewski, P.; Vijayan, M; Nodia, G.; Shapovalova, N.; Sombatpoonsiri, J.; Von Bulow, M.; Zihnioglu, O. (2018). The mobilization of conservative civil society. Washington: Carnegie Endowment. Recuperado de: https://carnegieendowment.org/files/Youngs_Conservative_Civil_Society_FINAL.pdf
