Strategic Thinking: A View from Bédard's Philosophical Rhombus
DOI:
https://doi.org/10.18041/2382-3240/saber.2021v16n1.7525Keywords:
Bedard's philosophical rhombus, competitive advantage, Organizational strategyAbstract
Strategic thinking has evolved in the business environment, contributions from great figures such as Por-ter, Miles & Snow, Mintzberg, have made significant contributions and have redefined competitive advantag-es, overcoming obstacles and change to achieve and maintain market positions. In this context, an analytical review is proposed where the contributions of the authors mentioned above are presented from the perspective of Renée Bédard's philosophical rhombus, which allows the identification, selection and implementation of the organizational strategy and the incidence of epistemology, praxeology, ontology and axiology in it, taking into account as a final objective the relationship of the strategy with the portfolio of goods and services of the organizations. The most significant findings are linked to obtaining a holistic vision of organizational strategy, centered on the behaviors and objectives of the individuals who make it up, and from there to propose some discussions on which future research articles could be focused.
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