Systems of recommendation in the electronic commerce and e- education
DOI:
https://doi.org/10.18041/1900-0642/criteriolibre.2010v8n12.1264Keywords:
Systems of recommendation, customization of products, experiences online, electronic commerce, e-educationAbstract
The quantity of available information and his dispersion, does that the individuals come to external sources of information at the moment of taking decisions to purchase or when they are looking for information with academic and / or researching purposes in order to obtain recommendations that optimize the use of his resources. In the Internet context, there have developed applications named Systems of Recommendation (MR.), used to expire with these goals, benefiting both the organizations and the consumers / users. The aim of the present work is to explain the incorporation of strategies of marketing for the customization of products / information and the experience, in the electronic commerce and in the education distantly or virtually. Conclusions indicate that the investigation developed concerning the paper of impersonal sources of information in the capture of decisions has been scanty. Nevertheless, its importance in the process of trade and of education in Internet is reflected in the possibility of personalizing the information to the preferences or needs of different users, as it has been demonstrated in the applications of MR. in the commercial area.
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References
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Resnick, P.; Varian, H. (1997). "Recommendation systems", in: Communications of the ACM, Vol. 40, No. 3, pp. 56-58.
Resnick, P.; Iacovou, N.; Suchak, M.;
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Rosen, D. & Olshavsky, R.C. (1987). "The dual role of informational social influence: implications for marketing management", in: Journal of Business Research, Vol. 15, No. 2, pp. 123-144.
Schafer, J.B.; Konstan, J.A. & Riedl, J. (2001). "E-Commerce Recommendation Applications", in: Data Mining and Knowledge Discovery, Vol. 5, pp. 115153.
Sarwar B.; Karypis, G.; Konstan, J. & Riedl, J. (2000). "Analysis of recommender algorithms for e-commerce", in: Proceedings of the ACM E-commerce 2000 Conference, pp. 17-20.
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Shardanand, U. & Maes, P. (1995). "Social information filtering: algorithms for automating "word of mouth", in: Proceedings of the Conference on Human Factors in Computing Systems (CHI `95). pp. 210217.
Shih, T.K.; Chiu, C.-F.; Hsu, H.-H. & Lin, F. (2002). "An integrated framework for recommendation systems in e-commerce", in: Industrial Management & Data Systems, Vol. 102, No. 8, pp. 417-431.
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Xiao, B. & Benbasat, I. (2007). "E-commerce product recommendation Agents: Use, Characteristics, and Impact", in: MIS Quaterly, Vol. 31, No. 1, pp. 137-209.
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Ansari, Asim; Essegaier, Skander & Kohli, Rajeev. (2000). "Internet recommendation systems", in: Journal of Marketing Research, Vol. 37, No. 3, pp.363.
Benbasat, I. & Zmud, R.W. (2003). "Identity crisis within the IS discipline: defining and communicating the discipline's core properties", in: MIS Quarterly, Vol. 27, No. 1, pp. 183-194.
Bickart, B. & Schindler, R.M. (2001). "Internet forums as influential sources of consumer information", in: Journal of Interactive Marketing, Vol. 15, No. 3, pp. 31-40.
Burke, R. (2002). "Hybrid recommender systems: Survey and experiments", in: User Modeling and User-Adapted Interaction, Vol. 12, No. 4, pp. 331-370.
Chen, H. & Chen, A. (2005). "A music recommendation system based on music and user grouping", in: Journal of Intelligent Information Systems, Vol. 24, No. 2/3, pp. 113-132.
Daradoumis, T.; Rodríguez, I.; Faulin, J.; Juan, A.; Xhafa, F. & Martínez, F. (2010). "Customer Relationship Management applied to higher education: developing an e-monitoring system to improve relationships in electronic learning environments", in: Int. J. Services Technology and Management, Vol. 14, No. 1. pp. 103-125.
Detlor, B. & Arsenault, C. (2002). "Web Information Seeking and Retrieval in Digital Library Contexts: Towards an Intelligent Agent Solution", in: Online Information Review, Vol. 26, No. 6, pp. 404-412.
Endo, S. & Kincade, D. (2008). "Mass customization for long-term relationship development", in: Qualitative Market Research: An International Journal, Vol. 11, No. 3, pp. 275-294.
Gershoff, A.D.; Mukherjee, A. & Mukhopadhyay, A. (2003). "Consumer acceptance of online agent device: extremity and positivity effects", in: Journal of Consumer Psychology, Vol. 13, No. 1/2, pp. 161-170.
Goldberg, D., Nichols, D., Oki, B.M., & Terry, D. (1992). "Using Collaborative Filtering to Weave an Information Tapestry", in: Communications of the ACM, Vol. 35. pp. 61-70.
Grenci, R.T. & Todd, P.A. (2002). "SolutionsDriven Marketing", in: Communications of the ACM, Vol. 45, No. 2, pp. 64-71.
Grönroos, C. (1997). "Keynote paper from marketing mix to relationship marketing - towards a paradigm shift in marketing", in: Management Decision, Vol. 34, No. 4, pp. 332-339.
Grönroos, C. (2004). "The relationship marketing process: communication, interaction, dialogue, value", in: Journal of Business & Industrial Marketing, Vol. 19, No. 2, pp. 99-113.
Häubl, G.; Trifts, V. (2000). "Consumer Decision Making in Online Shopping Environments:
The Effects of Interactive Decision Aids", in: Marketing Science, Vol. 19, No. 1, pp. 4-21.
Haynes, G.A. (2009). "Testing the boundaries of the choice overload phenomenon: the effect of number of options and time pressure on decision difficulty and satisfaction", in: Psychology and Marketing, Vol. 26, No. 3, pp. 204-212.
Hemsley-Brown, J. & Oplatka, I. (2006) "Universities in a competitive global marketplace. A systematic review of the literature on higher education marketing", in: Int. J. Public Sector Management, Vol. 19, pp. 316-338.
Hill, W., Stead, L., Rosenstein, M., & Furnas, G. (1995). "Recommending and valuating choices in a virtual community of use", in: Proceedings of ACM (CHI'95) Conference on Human Factors in Computing Systems, pp. 194-201.
Iyengar, S.S.; Lepper, M.R. (2000). "When choice is demotivating: can one desire too much of a good thing", in: Journal of Personality and Social Psychology, Vol. 79, No. 6, pp. 995-1006.
Jennings, N.R; Wooldridge, M.J. (1998). Agent technology: foundations, applications, and markets. UNICOM Seminars Ltd/Springer - Verlag. Berlin Heidelberg.
Komiak, S.; Benbasat, I. (2006). "The Effects of Personalization and Familiarity on Trust and Adoption of Recommendation Agents", in: MIS Quarterly, Vol. 30, No. 4, pp. 941960.
Kumar, N.; Benbasat, I. (2006). "The Influence of Recommendations and Consumer Reviews on Evaluations of Websites", in: Information Systems Research, Vol. 17, No. 4, pp. 425439.
Liang, T.; Huang, J. (2000). "A framework for applying intelligent agents to support electronic trading", in: Decision Support Systems, Vol. 28, pp. 305-317.
Linden, G.; Smith, B.; York, J. (2003). "Amazon.com recommendations: item-to-
item collaborative filtering", in: IEEE Internet Computing, Vol. 7, No. 1, pp. 76-80.
Liu, D.-R.; Shih Y.-Y. (2005) "Hybrid approaches to product recommendation based on customer lifetime value and purchase preferences", in: The Journal of Systems and Software, Vol. 77. pp. 181-191.
Maes, P. (1999). "Smart commerce: The future of intelligent agents in cyberspace", in: Journal of Interactive Marketing, Vol. 13, No. 3, pp. 66-76.
Martínez, F.; Cabal, C.; Gázquez, J.; Rodríguez, I. (2009). "A Theoretical Approximation to the Psychological Aspects related to the Consumer's adoption and use of a Website Recommendation System", in: Proceedings of The 28th North American Fuzzy Information Processing Society Annual Conference (NAFIPS2009).
Martínez, F.; Rodríguez, I.; Gázquez J.; Sánchez, M.; & Cabal, C. (2010). "Psychological Elements Explaining the Consumer's Adoption and Use of a Website Recommendation System. A theoretical framework proposal", in:
Internet Research. Por aparecer.
Maes, P. (1994). "Agents that reduce work and information overload", in: Communications of the ACM, Vol. 37, No. 7, pp. 30-40.
Nwana, H. & Ndumu, D. (1996). "An introduction to agent technology", in: BT Technology Journal, Vol 14, No. 4.
Pine II, B.J. (1993). Mass Customization. Boston: Harvard Business School Press.
Pine II, B.J.; Gilmore, J.H. (1999). The Experience Economy. Boston: Harvard Business School Press.
Price, L. & Feick, L.F. (1984). "The role of interpersonal sources in external search: an information perspective", in: Advances in Consumer Research, Vol. 11, No. 1, pp. 250-255.
Resnick, P.; Varian, H. (1997). "Recommendation systems", in: Communications of the ACM, Vol. 40, No. 3, pp. 56-58.
Resnick, P.; Iacovou, N.; Suchak, M.;
Bergstrom, P. & Riedl, J. (1994). "Grouplens: an open architecture for collaborative filtering of netnews", in: Proceedings of the ACM Conference on Computer Supported Cooperative Work, New York: Assoc. Comput. Mach, pp. 130-137.
Rosen, D. & Olshavsky, R.C. (1987). "The dual role of informational social influence: implications for marketing management", in: Journal of Business Research, Vol. 15, No. 2, pp. 123-144.
Schafer, J.B.; Konstan, J.A. & Riedl, J. (2001). "E-Commerce Recommendation Applications", in: Data Mining and Knowledge Discovery, Vol. 5, pp. 115153.
Sarwar B.; Karypis, G.; Konstan, J. & Riedl, J. (2000). "Analysis of recommender algorithms for e-commerce", in: Proceedings of the ACM E-commerce 2000 Conference, pp. 17-20.
Senecal, S.; Nantel, J. (2002). "Online influence of relevant others: a framework", in: Working Paper, RBC Financial Group Chair of E-Commerce, HEC Montreal, University of Montreal.
Shardanand, U. & Maes, P. (1995). "Social information filtering: algorithms for automating "word of mouth", in: Proceedings of the Conference on Human Factors in Computing Systems (CHI `95). pp. 210217.
Shih, T.K.; Chiu, C.-F.; Hsu, H.-H. & Lin, F. (2002). "An integrated framework for recommendation systems in e-commerce", in: Industrial Management & Data Systems, Vol. 102, No. 8, pp. 417-431.
Schwartz, B. (2004). The paradox of choice: why more is less. New York: HarperCollins.
Tood, P. & Benbasat, I. (1994). "The Influence of Decision Aids on Choice Strategies: An Experimental Analysis of the Role of Cognitive Effort", in: Organizational Behavior and Human Decision Processes, Vol. 60, No. 1, pp. 36-74.
Wooldridge, M. & Jennings J.R. (1994) "Agent theories, architectures, and languages: a survey", in: Proceedings of ECAI-94 Workshop on Agent Theories, Architectures, and Languages, Amsterdam, The Netherlands.
Xiao, B. & Benbasat, I. (2007). "E-commerce product recommendation Agents: Use, Characteristics, and Impact", in: MIS Quaterly, Vol. 31, No. 1, pp. 137-209.
Zaïane, O. (2002). "Building a Recommender Agent for e-Learning Systems", in: Proceedings of the International Conference on Computers in Education (ICCE'02).
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2018-02-08
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Systems of recommendation in the electronic commerce and e- education. (2018). Criterio Libre, 8(12), 161-182. https://doi.org/10.18041/1900-0642/criteriolibre.2010v8n12.1264
