Associativity and marketing: key factors for business competitiveness case study Colombia
DOI:
https://doi.org/10.18041/1900-0642/criteriolibre.2024v22n41.11896Keywords:
associativity, competitiveness, covid 19, Latin America, statisticAbstract
This study presents the results of an evaluation conducted on companies operating in the tourism sector, analyzed in the context of the impact caused by the Covid-19 pandemic. The objective of this research is to establish the relationship between policies and management practices related to the associative processes of different business units. The study employs the MIGSA tool, which helps to identify, among other factors, how variables such as associativity and marketing are interrelated. The findings reveal a heterogeneous behavior among companies, particularly in their interest in developing new practices to promote business growth. This highlights the ongoing need for continuous learning and the generation of activities related to research, innovation, and development
Downloads
References
Aboelmaged, M. (2018). Direct and indirect effects of eco-innovation, environmental orientation and supplier collaboration on hotel performance: An empirical study. Journal of cleaner production, 184, 537-549.
Alarcón-Villamil, Nelson; Gómez-Caicedo, Melva & Stellian, R. (2016). Competitive profile of process outsourcing firms in Bogotá: principal component analysis. AD-minister, (29), 101-120.
Alba, O. Y., Arévalo, G. H. & Rojas, L. B. (2018). Associativity: an alternative to strengthen competitiveness. Revista Sinapsis, 10(1),45-53.Ali, Z., Sun H., Ali, M. (2017). The impact ofmanagerial and adaptive capabilities to stimulate organizational innovation in SMEs:a complementary PLS-SEM approach. Sustainability 9:2157. https://doi.org/10.3390 /su9122157
Altenburg, T., Hillebrand, W. Meyer-Stamer,J., (1998). Building Systemic Competitiveness Concept and Case Studies from Mexico, Brazil, Paraguay, Korea and Thailand.Reports and Working Papers 3. German Development Institute, Berlin.
Antrop, M., 2005. Why the landscapes of the past matter for the future. Landscape Urban Planning 70 (January (1/2)), 21-34. Antrop,
Avendaño Prieto, G., Reyes Guzmán, M., Rodríguez Cantor, D. A., Mura, I., García Pérez, A., Velosa García, J. D. & Díaz Pulido, J.M. (2015). Cuaderno de Casos de Ingeniería 4
Cáceres, C. M. (2017). Asociatividad: Una Solución Moderna Para Enfrentar Este Mundo Globalizado. Tribuna Universitaria, 8. Universidad Del Bio-Bio
Carbajal, L. M. B., Tovar, L. A. R., & Zimmerman, H. F. L. (2017). Model of associativity in the production chain in Agroindustrial SMEs. Accounting and Management, 62(4), 1118-1135.
Danna-Buitrago, J., Alarcón-Villamil, N. & Gómez-Caicedo, M. (2014). Sustainable and associative management achieved by SMEs suppliers of the hydrocarbon sector in Yopal-Casanare. Teoría y praxis investigativa, 9 (1), 86-107.
Drucker, P., (1993). Innovation and Entrepreneurship Practice and Principles, Harperbusiness, ISBN: 0887306187.
Fararah, FS. and Al-Swidi, AK. (2013). The role of the perceived benefits on the relationship between service quality and customer satisfaction: a study on the Islamic Microfinance and SMEs in Yemen using PLS approach. Asian Soc Sci:9. https://doi.org/10.5539/ass.v9n10p18
Gallarza, M. G, Gil Saura, I., Arteaga Moreno, F. (2013). The quality-value-satisfaction-loyalty chain: relationships and impacts. Tour Rev 68:3-20. https://doi.org/10.1108/16605371311310048
Giddens, A. (1991). Modernity and self-identity. Self & society in the late modern age. Polity Press.
Ibáñez, D. P. S., Cabrera, B. C. C. C., Martínez, J. A. A. A., Martínez, A. R., & Maldonado, J. R. (2015). Associativity for competitiveness in agribusiness in Oaxaca, Mexico. Revista mexicana de agronegocios, 36, 1167-1177.
Jardon, C. M., & Martos, M. S. (2012). Intellectual capital as competitive advantage in emerging clusters in Latin America. Journal of intellectual capital.
León, V. E., Rincón, E. E., & Duque, L. (2020).Review and analysis of humanity’s most devastating pandemics: from antiquity to the present. NURE Research, 17 (108) 1-15.
Mendizabal, C. L. (2012). Asociativity; a mechanism to be competitive. Asociatividad, (p. 5). Guatemala.
Mira, J. D. (2018). Social compensation theory: Foundations of general sociology. Visión Books
Mosquera-Laverde, W. E., Avendaño-Prieto, G., & Rodriguez-Barrero, M. S (2021). Analysis Impact of The Associativity on The Competitiveness of Fishing Commercial Companies.
Mwesiumo, D. and Halpern, N. (2016). Interfirm conflicts in tourism value chains. Tour Rev 71:259-271. https://doi. org/10.1108/TR-07-2016-0020
Quillahuamán Mamani, D. and Carasas Sacaca, M. (2018). The associativity of small producers as a strategy to improve the competitiveness of the vegetable production chain in the district of San Jeronimo, Cusco 2015.
Reyes, M. A. C., Reyes, B. C., and Flores, R. M. (2018). Risk management element of change for competitiveness. International Competitiveness Researchers Network, 10(1).
Riveros, E., Corrales, J. & Bohórquez, M. F. (2015). Modelo de Indicadores de Gestión Sostenible y Asociatividad-MIGSA-Un aporte a la medición de la Competitividad Empresarial, desde el Grupo Competir. Los libertadores.
Santa Álvarez, G. L., Hernández Bernal, J. A., & Pabón Pérez, H. L. (2019). Associativity as a strategy to improve management: an analysis of retail trade. Equity and Development, 1(33), 185-209.
Sánchez-García, J. Y., Núñez-Ríos, J. E., Soto-Pérez, M., Cardoso-Castro, P. P., & Rodríguez-Magaña, A. (2020). A systems science approach to inter-organizational complementarity in tourism SMEs. Systemic Practice and Action Research, 33(1), 1-25.
Schumpeter, J., (1951). Economic theory and entrepreneurship history. In: Clemence, RV (Ed.), Essays on economic topics by Joseph Schumpeter. Kennikat Press, Port Washington, New York.
Solow, R., (1957). Technical change and the aggregate production function. Review Economics and Statistics 39, 312-320.
Valaei, N., Rezaei, S., & Ismail, W. K. W. (2017). Examining learning strategies, creativity, and innovation at SMEs using fuzzy set Qualitative Comparative Analysis and PLS path modeling. Journal of Business Research, 70, 224-233.
Weigand, E. (2006). Argumentation: The Mixed Game. Argumentation, 20:59-87.
Wu, I-L., Chuang, C-H., Hsu, C-H. (2014). In formation sharing and collaborative behaviors in enabling supply chain performance: a social exchange perspective. Int J Prod Econ 148:122-132. https://doi.org/10.1016/j. ijpe.2013.09.016
Zhang, Q. and Cao, M. (2018). Exploring antecedents of supply chain collaboration: effects of culture and interorganizational system appropriation. Int J Prod Econ 195:146-157. https://doi.org/10.1016/j.ijpe.2017.10.014
Downloads
Published
Versions
- 2025-02-13 (2)
- 2024-11-13 (1)
Issue
Section
License
Copyright (c) 2024 Criterio Libre
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
