Promoting road safety education in young adults with Facebook: a mini-case study in engineering university students in Ecuador
DOI:
https://doi.org/10.18041/1794-4953/avances.1.6052Keywords:
Ecuador, educación en seguridad vial, Facebook, jóvenes adultosAbstract
The road safety education is essential to reduce road traffic deaths. This study aims to promote road safety education in young adults with social networks. The research experiments if through Facebook posts, young adults increase their knowledge of road safety. The case of study was implemented in twenty-five university students from Ecuador, between 21 and 27 years old. The method of the research consisted to create a Facebook page where it posted two daily publications (informative and comic). All participants had to interact with their content for approximately four months (between November 2019 and February 2020). Students answered two tests to assess their knowledge of road safety and a survey about the web page. It used qualitative and quantitative approaches to analyze the collected data. As a result, Facebook significantly improved road safety knowledge (22%). The young people agreed with its use in an academic context. This methodology could apply to other fields, given its simplicity and practicality, which can quickly reach a lot of people.
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