Promoviendo educación sobre seguridad vial en jóvenes adultos con Facebook: un mini estudio de caso en estudiantes universitarios de ingeniería en Ecuador
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García Ramírez, Y., Peralta-Torres, J., & Trujillo-Salazar, M. (2020). Promoviendo educación sobre seguridad vial en jóvenes adultos con Facebook: un mini estudio de caso en estudiantes universitarios de ingeniería en Ecuador. Avances: Investigación En Ingeniería, 17(1). https://doi.org/10.18041/1794-4953/avances.1.6052

Resumen

La educación en seguridad vial es importante para reducir fatalidades por accidentes de tránsito. El objetivo de este estudio es promover la educación sobre seguridad vial en jóvenes adultos con redes sociales. La investigación evalúa si a través de las publicaciones de Facebook, los jóvenes adultos incrementan su conocimiento en seguridad vial. El caso de estudio se implementó en veinticinco estudiantes universitarios de Ecuador, entre 21 y 27 años. El método de investigación consistió en crear una página de Facebook donde hubo dos publicaciones diarias (informativas y cómicas). Todos los participantes tuvieron que interactuar con su contenido durante aproximadamente cuatro meses (entre noviembre de 2019 y febrero de 2020). Los estudiantes respondieron dos pruebas para evaluar sus conocimientos sobre seguridad vial y una encuesta sobre la página web. Se utilizaron enfoques cualitativos y cuantitativos para analizar los datos recopilados. Como resultado, Facebook mejoró significativamente su conocimiento de seguridad vial (22%). Además, los jóvenes estuvieron de acuerdo con su uso en un contexto académico. Esta metodología podría aplicarse a otros campos, dada su simplicidad y practicidad, y a que pueden llegar rápidamente a muchas personas.

https://doi.org/10.18041/1794-4953/avances.1.6052
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