International fast food franchises as employment generator in Barranquilla

Abstract

Franchising as a business concept in context to the marketing of services (Fast Food), has been taken as a choice of opportunities for employment generation, based on the benefits of these formats offer. However, like any other business format developed in our city, fast food franchises have had to deal with a workplace scenario where the unemployment macroeconomic variable is the purpose of analysis for the impact on employment generation city, for this article will analyze the basic aspects of fast food franchises determined that these businesses are profitable, generating youth employment sources, benefiting much of the economically active youth population. Consequently, although the system of fast food franchise business is a viable, by itself will not alleviate the problem of unemployment in the city of Barranquilla