Entender la imagen de un destino turístico: factores que la integran y la influencia de las motivaciones
DOI:
https://doi.org/10.18041/1900-0642/criteriolibre.2012v10n16.1166Palabras clave:
Imagen, destino, motivación, turismoResumen
En este artículo se analiza la imagen de un destino turístico, siendo este un tema crítico para el éxito del mismo. El artículo desarrolla una amplia revisión teórica con un trabajo empírico que permite comprender mejor los factores que influyen en dicha imagen y las motivaciones del destino. La imagen es analizada desde un enfoque multidimensional, considerando su componente cognitivo y racional, afectivo o emocional, y la imagen general, resultado de las dos anteriores. El trabajo analiza la influencia que la fidelidad y el país de origen tienen en los diferentes componentes de la imagen. También se analiza la influencia que la fidelidad, el país de origen, el género, la edad y la composición del grupo de viaje tienen en las motivaciones del turista para visitar el destino.
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Biografía del autor/a
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SERGIO MORENO GIL, Universidad de Las Palmas de Gran Canaria, España
http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001436708
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ASUNCIÓN BEERLI PALACIO, Universidad de Las Palmas de Gran Canaria, EspañaProf. Sergio Moreno Gil
Profesor Titular/Professor
Grente/managing-Director Instituto de investigación Tides
Director de Relaciones Institucionales de la Cátedra UNESCO de Planificación Turística y Desarrollo Sostenible (ULPGC)
Dirección/Address
Universidad de Las Palmas de Gran Canaria
Campus de Tafira
Facultad de Economía, Empresa y Turismo
Las Palmas de Gran Canaria
35017 - Spain
Phone: + 34 928 458109
e-mail: smoreno@dede.ulpgc.es Líneas de Investigación/Research Areas Tourism Marketing, Hospitality Marketing
In particular: destination image, segmentation, customer service, destination development, environmental marketing Publicaciones recientes/Recent publications [CV] CV Resumido- TiDES [CV]
Marketing Hotelero/Hospitality Marketing TiDES-Instituto de Turismo y Desarrollo Económico Sostenible/TiDES-Institute of Tourism and Sustainable Economic Development- TiDES [Facebook]
- TiDES [Redes sociales]
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____________ (1978). “A New Approach to Image Analysis Through Multidimensional Scaling”, in: Journal of travel research, Vol. 16.
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Hanyu, K. (1993). “The affective meaning of Tokyo: verbal and nonverbal approaches”, in: Journal of environmental Psychology, 13.
Hu, Y.; Ritchie, J.R.B. (1993). “Measuring destination attractiveness: a contextual approach”, in: Journal of travel research.
Hudson, S.; Wang, Y. & Moreno, S. (2011): “The Influence of a Film on Destination Image and the Desire to Travel: a Cross-Cultural Comparison”, in: international Journal of tourism research, 13.
Hunt, J.D. (1975). “Images as a factor in tourism development”, in: Journal of travel research, 13.
Jeng, J. (1999). Exploring Travel Planning Hierarchy: An Interactive Web Experiment. Unpublished dissertation, Urbana-Champaign: University of Illinois.
Joppe, M.; Martin, D.W. & Waalen, J. (2001). “Toronto´s Image as a Destination: A Comparative Importance-Satisfaction. Analysis by Origin of Visitor”, in: Journal of travel research, Vol. 39.
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University.
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Moreno, G.S., (2003). “Tourism development in the Canary Islands”, in: annals of tourism research, 30, 3.
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Armstrong, R.W.; Mok, C. & Go, F.M. (1997). “The importance of cross-cultural expectations in the measurement of service quality perceptions in the hotel industry”, in: international Journal of Hospitality management, 16 (2).
Baloglu, S. & Brinberg, D. (1997). “Affective images of tourism destinations”, Journal of travel research, Vol. 35, Nº 4.
Baloglu, S. & McCleary, K.W. (1999). “A model of destination image formation”, in: annals of tourism research, 26 (1).
Beerli, P.A.; & Martin, J.D. (2004). “Factors influencing destination image”, in: annals of tourism research, 31.
Bergier, M. (1981). “A Conceptual Model of Leisure Time Choice”, in: Journal of leisure research, Vol. 13.
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Buhalis, D. (2000). “Marketing the Competitive Destination of the Future”, in: tourism management, 21, United Kingdom: Department of Tourism, University of Westminster.
Calantone, R.J.; Di Benetton, C.A.; Hakam, A. & Bojanic, D.C. (1989). “Multiple Multinacional Tourism Positionating Using Correspondence Analysis”, in: Journal of travel research, Vol. 28, 2.
Callan, R.J. y Bowman, L. (2000). “Selecting a hotel and determining salient quality attributes: a preliminary study of mature British travellers”, in: international Journal of tourism research, 2.
Capriotti, P. (1999). Planificación estratégica de la imagen corporativa. Ediciones Ariel, Barcelona.
Chen, P.J. & Kerstetter, D.L. (1999). “International Students´ Image of Rural Pennsylvania as a Travel Destination”, in: Journal of travel research, Vol. 37. USA: University of Colorado.
Chen, J.S. & Hsu, C.H. (2000). “Measurement of Korean Tourists´ Perceived Images of Overseas Destinations”, in: Journal of travel research, Vol. 38, May, USA: University of Colorado.
Chen, J.S.; Ekinci, Y.; Riley, M.; Yoon, Y. & Tjelflaat, S. (2001). “What do norwegians think of US lodging services?”, in: international Journal of contemporary Hospitality management, 13, 6.
Chon, K.S. (1990). “The role of destination image in tourism: a review and discussion”, in: revue de tourisme, 45 (2).
___________ (1991). “Tourism destination image modification process: marketing implications”, in: tourism management, Vol. 12.
Chu, R.K.S. & Choi, T. (2000). “An importanceperformance analysis of hotel selection factors in the Hong Kong hotel industry: a comparison of business and leisure travellers”, in: tourism management, 21.
Court, B. & Lupton, R.A. (1997). “Customer Portfolio Development: Modelling Destination Adopters, Inactives and Rejecter”, in: Journal of travel research, Vol. 36, 1.
Croizé, J.C. (1989). “Resort development”, in: Witt, S.F. y Moutinho, L. (1989). tourism marketing and management handbook.
Prentice Hall.
Dann, G. (1981). “Tourist Motivation: An Appraisal”, in: annals of tourism research, Vol. 8.
Dann, G. (1996). “Tourist images of a destination: An alternative analysis”, in: recent advances in tourism marketing research, D.R. Fesenmaier, J.T. O’Leary and M. Uysal (eds.), New York: The Haworth Press.
De Jager, A. E. (2010): “How Dull is Dullstroom? Exploring the Tourism Destination Image of Dullstroom”, in: tourism geographies, Vol. 12, Nº 3.
Dichter, E. (1985). “What’s in an image?”, in: Journal of consumer marketing, 2 (1).
Dimanche, F. (1994). “Cross-cultural tourism marketing research: an assessment and recommendations for future study”, in: Journal of international consumer marketing, 6 (3).
Dobni, D. y zinkhan, G.M. (1990). “In Search of Brand Image: A Foundation Analysis”, in:
advances in consumer research, Vol. 17.
Echtner, C.M. y Ritchie, J.R. (1993). “The Measurement of Destination Image: An Empirical Assessment”, in: Journal of travel research, Vol. 31.
Ekinci, Y.; Prokopaki, P. & Cobanoglu, C. (2003). “Service quality in Cretan accommodations: marketing strategies for the UK holiday market”, in: Hospitality management, 22.
Fakeye, P.C.; Crompton, J.L. (1991). “Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley”, Journal of travel research.
Fodness, D. (1994). “Measuring Tourist Motivation”, in: annals of tourism research, Vol. 21, 3.
Fodness, D.; Murray, B. (1999). “A Model of Tourist Information Search Behavior”, in: Journal of travel research, Vol. 37.
Fridgen, J.D. (1987). “Use Cognitive Maps to Determine Perceived Tourism Region”, in: leisure sciences, Vol. 9.
Frochot, I.; Gyimóthy, S. (2001). “Converging services marketing and tourism approaches in satisfaction and service quality research”, in: Journal of Quality assurance in Hospitality & tourism, 2, 1/2.
Gartner, W. (1993). “Image formation process”, in: Journal of travel and tourism marketing, Vol. 2, 2/3.
Geng-Qing Chi, Ch.; Qu, H. (2008): “Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach”, in: tourism management, 29.
Goodrich, J.N. (1978). “The relationship between preferences for and perceptions of vacation destinations: application of a choice model”, in: Journal of travel research, 13.
____________ (1978). “A New Approach to Image Analysis Through Multidimensional Scaling”, in: Journal of travel research, Vol. 16.
Goossens, G. (2000). “Tourism information and pleasure motivation”, in: annals of tourism research, 27(2).
Hair, J.K.; Anderson, R.E.; Tatham, T.L. & Blanc, W.C. (1987). análisis multivariante, Prentice Hall, Madrid.
Hanyu, K. (1993). “The affective meaning of Tokyo: verbal and nonverbal approaches”, in: Journal of environmental Psychology, 13.
Hu, Y.; Ritchie, J.R.B. (1993). “Measuring destination attractiveness: a contextual approach”, in: Journal of travel research.
Hudson, S.; Wang, Y. & Moreno, S. (2011): “The Influence of a Film on Destination Image and the Desire to Travel: a Cross-Cultural Comparison”, in: international Journal of tourism research, 13.
Hunt, J.D. (1975). “Images as a factor in tourism development”, in: Journal of travel research, 13.
Jeng, J. (1999). Exploring Travel Planning Hierarchy: An Interactive Web Experiment. Unpublished dissertation, Urbana-Champaign: University of Illinois.
Joppe, M.; Martin, D.W. & Waalen, J. (2001). “Toronto´s Image as a Destination: A Comparative Importance-Satisfaction. Analysis by Origin of Visitor”, in: Journal of travel research, Vol. 39.
Keaveney, S.M. & Hunt, K.A. (1992).
“Conceptualization and Operationalization of Retail Store Image: A case of Rival Middlelevel Theories”, in: Journal of academy of marketing science, Vol. 20, 2.
Kotler, P.; Heider, D.H. & Rein, I. (1993). marketing places: attracting investment, industry, and tourism to cities, states and nations. New York: The Free Press.
Lee, T. S. (2009). “A Structural Model to Examine How Destination Image, Attitude, and Motivation Affect the Future Behavior of Tourists”, in: leisure sciences, 31.
Leiper, N. (1990). “Tourism Systems, Department of Management systems”, in: occasional paper 2, Auckland, New zeland: Massey
University.
Leisen, B. (2001). “Image Segmentation: The Case of a Tourism Destination”, in: Journal of services marketing, Vol. 15, 1.
Mansfeld, Y. (1992). “From Motivation to Actual Travel”, in: annals of tourism research, Vol. 19.
Mattila, A.S. (2000). “The impact of culture and gender on customer evaluations of service encounters”, in: Journal of Hospitality & tourism research, 24 (2).
Moutinho, L. (1987). tourism marketing and management handbook. Prentice Hall.
McCleary, K.W.; Weaver, P.A. & Hutchinson, J.C. (1993). “Hotel selection factors as they relate to business travel situations”, in: Journal of travel research, 32 (2).
McCleary, R.W.; Weaver, P.A. & Li, L. (1994). “Gender-based differences in business travellers’ lodging preferences”, in: cornell Hotel and restaurant administration
Quarterly.
Mei, A.W.O.; Dean, A.M. & White, C.J. (1999). “Analysing service quality in the hospitality industry”, in: managing service Quality, 9 (2).
Middleton, V.T.C. (1994). marketing in travel and tourism, Oxford, Butterworth-Heinemann.
Milman, A.; Pizan, A. (1995). “The Role of Awareness and Familiarity with a Destination: The Central Florida Case”, in: Journal of travel research, Winter.
Moreno, G.S., (2003). “Tourism development in the Canary Islands”, in: annals of tourism research, 30, 3.
Morgan, N.; Pritchard, A. (1998). tourism promotion and power: creating images, creating identities, Wiley.
Oh, H.; Parks, S.C. & DeMicco, F.J. (2002). “Age- and gender-based market segmentation: a structural understanding”, in: international Journal of Hospitality & tourism administration, 3 (1).
Organización Mundial de Turismo - OMT (1998). introducción al turismo. OMT, Madrid.
________________ (2001). informe de mercados y su evolución. OMT, Madrid.
Ortigueira Sánchez, M. (2000). “La Política Pública de Imagen: la Imagen de Francia”, en: revista europea de Dirección y economía de la empresa, Vol. 9, Nº 2.
Pearce, P.L. (1982). “Perceived Changes in Holiday Destinations”, in: annals of tourism research, Vol. 9.
Pearce, P.L. (1993). “Fundamentals of tourist motivation”, in: D.D. Pearce & R.W. Butler (eds.). tourism reseach: critiques and challenges. London: Routledge.
Pizam, A. y Sussmann, S. (1995). “Does nationality affect tourist behavior?”, in: annals of tourism research, 22, 4.
Pizam, A.; Reichel, A. (1996). “The effect of nationality on tourist behavior: Israeli tourguides’ perceptions”, in: Journal of Hospitality & leisure marketing, 4, 1.
Reid, Ian S, and John L. Crompton (1993). “A taxonomy of leisure purchase decision paradigms based on level of involvement”, in: Journal of leisure research, 25, (2).
Reilly, M.D. (1990). “Free Elicitacion of Descriptive Adjectives for Tourism Image Assessment”, in: Journal of travel research, Spring.
Roehl, W, S., and D. R. Fesenmaier (1992). “Risk Perceptions and Pleasure Travel; An Exploratory Analysis”, in: Journal of travel research, 30.
Ross, G.E. (1993). “Resident Perceptions of the Impact of Tourism on an Australian City”, in: Journal of travel research, Vol. 30, Spring.
Russel, J.A.; Pratt, G. (1980). “A description of affective quality attributed to environment”, in: Journal of Personality and social Psychology, 57.
Russel, J.A. y Snodgrass, J. (1987). “Emotion and Environment”, in: Handbook of environmental Psichology, Stockols and Altman (eds.), New York: Wiley.
Shaw, G. & Williams, A.M. (1994). critical issues in tourism: a geographical Perspective. Blackwell, Oxford.
Sirakaya, E.; McLellan, R.W. & Uysal, M. (1996). “Modeling vacation destination decisions: A behavioral approach”, in: Journal of travel and tourism marketing, 5, 1/2.
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Publicado
2017-11-29
Número
Sección
Artículos
Cómo citar
Entender la imagen de un destino turístico: factores que la integran y la influencia de las motivaciones. (2017). Criterio Libre, 10(16), 115-142. https://doi.org/10.18041/1900-0642/criteriolibre.2012v10n16.1166
