Purchase decision variables for industrial goods in Cali and Yumbo

Authors

  • Claudia P. Murcia Zorilla Universidad Libre

Keywords:

Materias primas, hardware, spare parts, maintenance, repair, raw materials

Abstract

This paper is the result of a research project for which purchasing managers at small, medium, and large-size manufacturing companies in Cali and Yumbo were surveyed and interviewed to identify variables that have an impact on the decision to purchase industrial goods and services such as raw materials, hardware, and spare parts, as well as machinery maintenance and repair services. This information was used to identify the level of significance given by purchasers to the following factors when making a purchasing decision: proximity, supplier’s level of technological development, price, delivery terms, product quality, warranty, quality certification, performance and punctuality, credit, confidentiality, reliability, personalized service, technical support, service outside office hours, on weekends and holidays, after-sales service, supplier’s own fleet, degree of friendship with suppliers, training on the part of suppliers, product origin (whether local or imported), supplier’s ethical practices, supplier company’s size, sales representative’s training level, and frequency of sales calls.

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References

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1. Recuperado de la página web Esto es mercadeo, artículo escrito por Gabriel Olamendi, Mercadeo Industrial

2. http://www.estoesmercadeo.com/Sectores/Mercadeo%20Industrial.pdf

3. Cabrejos Belisario, Realidades del mercadeo industrial en Colombia, Universidad Eafit Octubre- diciembre, número 120, Medellín- año 2000. Recuperado de la página web http://redalyc.uaemex.mx/pdf/215/21512004.pdf. Consultado el día 28 de Junio del 2012.

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Published

2012-06-01

Issue

Section

Artículos

How to Cite

Murcia Zorilla, C. P. (2012). Purchase decision variables for industrial goods in Cali and Yumbo. LIBRE EMPRESA, 9(1), 139-153. https://revistas.unilibre.edu.co/index.php/libreempresa/article/view/2970