STRATEGIC MANAGEMENT AS A COMPETITIVENESS FACTOR IN CHANGING ENVIRONMENTS

Abstract

The objetive of the article is to establish a theoretical review of the strategic management as a tool for competitiveness, which will serve for the presentation of management guidelines that help the Colombian companies to cope with environments highly changing. The methodology used is qualitative with review on strategic management, competitiveness and volatile then environments with this information outline the results, which are based on a few management guidelines that are proposed as key for the permanence of the companies in the market, through turn every opportunity into a fortress. These guidelines are divided into guidelines for revitalizing the types of management and guidelines to revitalize the implementation of strategies. It is concluded that the process of implementation of the theoretical guidelines must be focused on evaluations of periodic, through compliance with a timetable, where progress, focus limitation or impossibilities to be put into practice.