Implementation Geomarketing in Mexico as a strategy for business development

Abstract

The purpose of this article is to identify strategies for implementing Geomarketing as a tool for decision making, applied in SMEs in Mexico. In Mexico, as in many Latin American countries, SMEs constitute a large percentage of economic units in the country and generate a significant proportion of the jobs; however, its contribution to GDP is less significant, partly because of the low competitiveness of them. Part of the problem is presented by the poor implementation by SMEs in business management trends such as in the area of marketing, the Geomarketing Therefore, a descriptive analysis of the characteristics of this tool , its value -added information providers can go to SMEs in Mexico, along with the benefits and solutions that brings geomarketing companies presented . With this, we propose to use this strategic tool to improve marketing decision making and knowledge of any SME environment, thereby achieving improved competitiveness in a highly competitive environment.