Orientation vers le marché: importance, évolution et approches émergentes utilisant l’analyse scientométrique
DOI :
https://doi.org/10.18041/1900-0642/criteriolibre.2021v19n35.8371Résumé
La présente révision a pour objet d’examiner l’importance, l’évolution et les nouvelles approches de l’orientation vers le marché. La méthodologie est divisée en trois étapes: premièrement, l’importance du sujet a été analysée à l’aide des principales mesures scientiométriques telles que le nombre de publications par an; deuxièmement, l’algorithme de l’arbre des sciences a été utilisé pour comprendre l’évolution. En troisième lieu, une analyse des citacions a été effectuée pour générer des approches. Les résultats montrent trois approches: innovation de produit, performance organisationnelle et orientation vers le marché intérieur. L’étude n’a utilisé qu’un seul ensemble de données pour trouver la littérature pertinente; des études futures pourraient être effectuées avec Scopus et Dimensions. En outre, des études ultérieures pourraient identifier différents points de vue au moyen de méthodes qualitatives et d’études de cas pour valider les résultats de la présente recherche.
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