Creando resiliencia: economía creativa e innovación social en el turismo comunitario de la organización social indígena wayuu en el caribe colombiano
DOI:
https://doi.org/10.18041/2382-3240/saber.2026v21n1.13223Palabras clave:
Turismo rural comunitario, innovación social, economía creativa, organización social Wayuu, resiliencia turísticaResumen
Este artículo analiza cómo la economía creativa y la innovación social actúan como mecanismos de resiliencia en el turismo rural comunitario (TRC) de la organización indígena wayuu en La Guajira, Colombia. El objetivo central fue comprender de qué manera los emprendimientos turísticos locales articulan saberes ancestrales, dinámicas culturales y herramientas digitales para generar alternativas de desarrollo sostenible. La investigación se desarrolló mediante una etnografía focalizada con entrevistas a profundidad a 10 emprendedores indígenas, lo que permitió identificar narrativas significativas y prácticas organizativas diversas. Los hallazgos muestran tres ejes centrales: la innovación social endógena como alternativa creativa, la emergencia de modelos híbridos de gobernanza entre formalidad y reciprocidad, y la construcción de resiliencia frente a amenazas estructurales y ausencia estatal. Estos resultados evidencian que la resiliencia wayuu no se limita a la adaptación pasiva, sino que se configura como resistencia cultural activa.
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