Impact of beliefs on trust relationships in traditionalneighborhood stores
DOI:
https://doi.org/10.18041/2539-3669/gestion_libre.19.2025.12978Keywords:
Beliefs, Confidence, Retail Market, Buying RelationshipAbstract
Neighborhood stores are an economic, cultural, and social phenomenon of relevance in the reality of communities in developed countries, so understanding their dynamics is beneficial.1 This research aims to determine the incidence of people's beliefs in trust in the purchase relationship in retail establishments or neighborhood stores in Colombia. A cultural model approach is used to understand the phenomenon. The research was developed with the implementation of exploratory-ethnographic approaches, which allowed the proposal of a methodology to evaluate the impact of beliefs on trust relationships in traditional neighborhood stores. In this way, it is concluded that understanding the consumer's nature requires understanding its cultural habitat, so seventeen are established from ethnography. Likewise, there are four factors based on the ethnography of trust: cognitive trust, benevolent trust, reciprocal trust, and value trust.
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