Approach to the level of satisfaction of visitors to the Department of Amazonas, Colombia
DOI:
https://doi.org/10.18041/2539-3669/gestionlibre.13.2022.10698Keywords:
Study, Demand, Management, Sustainable development, SatisfactionAbstract
The study of demand as part of tourism management is essential to ensure the sustainable development of tourist destinations internationally. Specifically, satisfaction studies are extremely important when it comes to making strategic decisions that allow increasing the flow of visitors to the territories and with them have an impact on the economic results of the same and its local population. The present investigation is developed with the objective of making an approximation towards the level of satisfaction of the visitors to the Department of Amazonas after their visit to the territory and the elements that affect it. To obtain the results, different methods and tools are applied to obtain information, among which the survey of visitors in various areas of the territory under study stands out. The main results allow us to identify some deficiencies associated with the activity in the territory, as well as the positive elements that positively affect acceptable levels of satisfaction, establishing the starting point for future actions of the key actors in the Department of Amazonas.
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References
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