Business sustainability in Colombia

Abstract

This review research analyzes corporate sustainability in Colombia and its behavior and the survival of business organizations as a strategy for competitiveness. The study has a qualitative and descriptive approach, which consists of a bibliographic review of the literature related to the topic of study. The results reveal that business sustainability is seen as a great alternative for the creation of value, the generation of employment and the economic dynamization of the country; through economic, social and environmental criteria, however, the environmental conditions are not being provided and do not guarantee the sustainability of the new companies created, reflected in a high mortality rate in our country. For this reason, it is concluded that for the development of sustainable companies, external and internal variables in the business ecosystem must be taken into account. In the Colombian case, companies face the following external obstacles: inadequate infrastructure to compete in global scenarios, political instability, social conflict, legal regulations, informality, social inequalities, corruption, financing of productive projects, pandemic, economic factors and tax evasion, among others.