Reflections on the quality of the service in Colombia
Utopia or reality?
Keywords:
Service, Service quality, ParadigmsAbstract
This article seeks to contribute to the debate about what it means quality service and its existence in the Colombian business unit. For over 20 years this issue has been on the table and have thought about it all the stakeholders that have to do with the theme: academics, employers, employees, community. The article begins by raising the current divorce between companies touting invest substantial resources (human, technological, financial) to build quality service and customers of those same companies complain about bad service received. Once addressed above, the author states his position on divorce reasons discussed above to finish making a proposal on a quality service focused on the human being. The methodology used for the formulation of the document is descriptive and documentary considering hermeneutics for content analysis.
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