Is this well translated? Standards of ATV's applied to The Office
DOI:
https://doi.org/10.18041/2322-8415/ingelibre.2022.v10n20.9441Keywords:
Audiovisual Translation, Norms, Standards, Dubbing, AdaptationAbstract
Audiovisual translation is just another branch of translation that works with audiovisual materials with which we are in contact in our daily lives. Series, movies, documentaries, and even news programs are subject to this linguistic process regulated by a set of standards and norms that determine the aspects to be taken into account by the translator. This documentary case study seeks, then, to analyze the standards and formal aspects involved in audiovisual translation, given the scarcity in the literature related to standardization, with particular emphasis on television comedy series, and in turn making an application of the standards in one of these products. The methodology for this study included the collection of information through the search and reading of articles and books on the subject, and the use of scenes from the US series The Office as audiovisual material for comparison and analysis. The findings revealed that there are expressions, puns and jokes that cannot be translated literally without appearing unnatural and lose the sense original of the scene, being confused to certain audiences due to the different cultural connotations and relations within the regions of Latin America and the land of origin of the audiovisual productions. It conclude that these setbacks correspond to different cases of traduction, which may focus more on the fidelity of the guiding text or on the literal context of the material, forcing the translators to take into account a multitude of aspects such as meaning and use of words, knowledge of cultural references, even more technical aspects such as lip synchronization (lip-sync) in order to make a good adaptation. This article seeks to contribute with the compilation of different authors specialized in the subject and the implementation of their contributions in order to generate the reflection of the community of translators, operators and trainees, language specialists and those interested in the subject.
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