Environmental marketing and perspective of the use of green cars as an alternative to green development in Colombia

Authors

  • Baudilio Acevedo Buitrago Universidad Libre
  • Juan David Villalobos Gualteros Universidad Libre
  • Gladys Amado Torres Universidad Libre
  • Mary Luz Mesa Fernández Universidad Libre

Keywords:

Environmental marketing, Green development, Ecological alternatives, clean technologies

Abstract

This document presents the considerations from the environmental marketing, related to the study of factors and determinants of the purchase intention, and the guidelines from the political management of the Colombian government towards the current trend of green development in the cities, taking as example the use of cars that run on clean technologies.

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Published

2020-01-27