Marketing ambiental y perspectiva de uso de automóviles ecológicos como alternativa hacia el desarrollo verde en Colombia
PDF

Palabras clave

Marketing ambiental
Desarrollo verde
Alternativas ecológicas
Tecnologías limpias

Resumen

En este documento se presentan las consideraciones desde el marketing ambiental, relacionados con el estudio de factores y determinantes de la intención de compra, y las directrices desde la gestión política de gobierno de Colombia hacia la actual tendencia de desarrollo verde en las ciudades, tomando como ejemplo el uso de automóviles que funcionan con tecnologías limpias.

PDF

Citas

Erdem, C. Et_ál. (2010). Identifying the factors affecting the willingness to pay for fuel-efficient vehicles in Turkey: a case of hybrids. Energy Economics, 3038–3043
Gary, H. Et_ál. (2012). Effective environmental marketing of green cars: A nested-logit approach Shyamani Siriwardena, Transportation Research Part D 17: 237–242.
Gössling, S. & Choi, A. S. (2015). Transportation transitions in Copenhagen: Comparing the cost of cars and bicycles. Ecological Economics, 113, 106–113.
Hall, B. & Kerr, M. L. (1991). Green Index: a State-by-state Guide to the Nation's Environmental Health. Island Press, pp. 1991e1992.
Herce, V. M. Et_ál. (2007). L’ espai urbà de la mobilitat, Barcelona: Edicions UPC.
Hetterich, J. Et_ál. (2012). Ecological sustainability - a customer requirement? Evidence from the automotive industry Journal of Environmental Planning and Management; Abingdon Tomo 55, N.º 9 : 1111. DOI:10.1080/09640568.2011.636578
Hjorthol, R. (2013). Attitudes, Ownership and Use of Electric Vehicles – a Review of Literature. Institute of Transport Economics Report No: 1261/2013.
Hoek, G. Et_ál. (2013). Long term air pollution exposure and cardio-respiratory mortality: a review. Environmental Health. 2013 Dec;12(1):43.
Jiang, W. Et_ál. (2016). Impact of carbon quota allocation mechanism on emissions trading: an agent-based simulation. Sustainability 8, 826.
Kampa, M. & Castanas, E. (2008). Human health effects of air pollution. Environmental pollution. 2008 jan 1;151(2):362-7.
Ley 1964 11 de julio de 2019. República de Colombia.
Meng, F. Y. Et_ál. (2016). Measuring China's regional energy and carbon emission efficiency with DEA models: a survey. Appl. Energy 183, 1e21.
Ministerio de Ambiente, Vivienda y Desarrollo Territorial (MAVDT). 2015. Decreto 1076 de 2015. Título 5. Bogotá.
World Health Organization. Air quality deteriorating in many of the world’s cities; 2014 [accessed 7 april 2018]http://www.who.int/mediacentre/news/releases/ 2014/air-qualityAnderson.
Nayum, A. Et_ál. (2016). Comparison of socio- psychological characteristics of conventional and electric car buyers. Travel Behavior and Society (3), 8–20.
Okumus, K. (2002). Turkey’s Environment. A Review and Evaluation of Turkey’s Environment and its Stakeholders, The Regional Environmental Center for Central and Eastern Europe, Szentendre.
Pearsall, H. (2010). From brown to green? Assessing social vulnerability to environmental gentrification in New York City. Environment and Planning. C. Government & Policy, 28(5), 872.
Qinhua, W. Et_ál. (2019). Green technology innovation development in China in 1990–2015. Science of the Total Environment (2019). doi.org/10.1016/j.scitotenv.2019.134008.
Revista Portafolio. Aumento del PIB no se traduce en oportunidades para la población.
Reyes, G. E. (2019). Docente de la Universidad del Rosario, (mayo, 2019). Tomado de: https://www.portafolio.co/economia/de-colombia-en-2019-sectores-y-factores-en-el-crecimiento-de-la-produccion-529986.
Skea, J. y Nishioka, S. (2008). Policies and practices for a low-carbon society. Clim. Policy 8, 5e16. United Nations, Department of Economic and Social Affairs, Population Division (2019). World Population Prospects 2019: Highlights. ST/ESA/SER.A/423.
Teisl, M. F. Et_ál. (2009). Can environmental promotion backfire? Evidence from the vehicle market. Social Marketing Quarterly 15, 2–32.
Tirla, M. L. Et_ál. (2014). Green Cities – Urban Planning Models of the Future, Cities in the globalizing world and Turkey: a theoretical and empirical perspective, Sofia.