Responsible for marketing
commercial activity with justice, affection and solidarity to generate wealth with welfare for the Nations
Keywords:
Fair trade, Fair price, Responsible marketingAbstract
The thought shared by John Ruskin in his essays of 1856 entitled “Unto this Last”was revolutionary inits time and criticized by many because it provides away to view the activity of all traders and exchange process, with frank criticism economic model that prevailed inthe world of the year1800, where a trader bought very cheap in many places in the world to sell as dearly as possible to its customers, regardless of the progressive deterioration was causing very cheap to buy that would affect the suppliers to sell very expensive obviously affecting the borrowing or impairment had to buy very expensive. This act of greedy trader, advantage ousandun bridled greed and unbridled has been accepted by mankind, knowing it is a practice not adopted butif known and accepted in some way overthe years and witnessing the huge back logo finequality and poverty that has been subjected to all inhabitants of the world. These trials we share another way of acting in the commercial world the principle sof ethics with justice, affection and solidarity in order to build a comprehensive well in search of the happiness of mankind.
References
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