¿Viable o no, comercializar carne de cordero?

Abstract

Befare making investments for running a business idea, you need to be sure and mitigate future risks. This article describes a market research to determine the viability ofthe creation of a Business model for the creation trading company lamb 's meat 'sin Guanentá region, department of Santander, Colombia. The objectives of this research were: 1) To establish the administrative viability for the creation of a lamb 's meat 's trading company in sorne municipalities of the Guanentá province. 2) To identify the market potential of a lamb 's meat 's trading company in the municipalit selected in to Guanentá province. 3) To calculate the financia! opportunity of a lamb 's meat 's trading company in the municipalities selected into Guanentá province. 4) Determine the right business model according to the viabilities obtained. The research was done according with a study of mixed methodology, qualitative - quantitative, with similar variables measured and established correlations between them. (71,223 habitants), 62% of them consume lamb 's meat, 38% of them do not consume lamb 's meat and 90% of them, who do not consume lamb 's meat but they intend to consume it; what allows to observe the viability ofthe market, from the acceptance of people in the consumption.