It is a company with approximately 10 years in the market, it is a family company where the owners in addition to being the majority partners are spouses and hold the positions of director of corporate affairs and director of operations, which means that its family character is strong since both ownership and management underlie the family, who throughout all these years have faced various structural problems, one of the most chaotic situations was in 2019, during that year they had no contracts with any of their clients, they had to do without several employees and manage to stabilize because without income they were running the risk of permanence in the market. However, it was a situation that they were able to over-come and despite the fact that in 2020 they also had some turbulence due to the COVID-19 pandemic in terms of the provision of their services, they did not stop providing their services for a single day of the year.

As for their services, they initially began by providing many services that they do not currently have, by changing some of their processes they have had to eliminate certain activities and services, being a middle-aged company for its range between 5 to 24 years (Berger and Udell, 1988) allows lower that it is in the process of building and strengthening its identity, its history has been marked initially by a personal initiative that started from the knowledge of the Captain for his expertise in the specific activities associated with the services provided, he is the person who for the rest of the employees represents that authority and starting point, the decisions are made under his ultimate criterion and the support of his wife, the director of corporate affairs.

The general management has instituted the responsibility to protect the environment in the services they provide, they provide assurance to their clients that the processes are carried out to offer services that comply with the established procedures and the design of the same is in accordance with the current environ-mental policy. They have a strong interest in continuous improvement and at the same time respect for the living environment that surrounds them externally, that is why they have an open relationship with the external environment; social, environmental, political and economic forces are influential in the development of their work.

Regarding the relationship with its customers, they take special care of their services because they know how important is the support from the companies that make contracts with it, the public is a specific public and its purpose (through the relationship with its customers) in providing guarantees and effectiveness in operations, customers that highlights the company are: Boskalis, Sociedad Portuaria Regional del Caribe, Contecar, Terminal de Contenedores de Buenaventura, Wilhelmsen Ships Service and Cerrejón.

Based on the information analyzed on the corporate philosophy, the following characteristics of mission, vision and competencies will be presented (Table 3):

Table 3

Source: Own elaboration with a base on documents by the Company

The policies and other aspects of the corporate philosophy are generally made known during the induction of new employees, who consider that aspects such as vision and mission have a direct impact on the functions and objectives of the position. However, as for the objectives, employees state that they do not know them, therefore, they do not know how they contribute to the development of these objectives.

The description given of this dimension from the corporate welfare department is informal, both in the words used within the company and the use of the means of communication, despite having a corporate email its use is not frequent as is the flow of information spontaneously, the WhatsApp messaging service is used by management, which means that the personal number of the manager is public for all employees of the company, it is worth noting that, according to the results of the interview and the questionnaire conducted the language has not changed over the years.

However, the communication towards the management and direction is based on respect, and based on the meaning of its slogan, a commitment is demanded from the management to carry out the activities, so that the employees have first of all a commitment that demands a fair and respectful treatment, which is not detrimental to the use of informal words, typical of the coastal slang that characterizes all employees.

In the maneuver work it is necessary that there is a correct flow of information between the maneuver coordinator and the operational personnel at sea, the coordination before, during and after the maneuver must be done strategically by the maneuver coordinator who must ensure that the rest of the workers are at the appropriate time and place, communication is everything in this operation and the way it is carried out before the process is informal, the citations are made by What-sApp group, during the operation a technical and concrete language is used, at the end of the maneuver it returns to be informal.

The company under study is working for the provision of services of local, national and global scope, its capital is private and its mission is to provide quality services with a select staff of professionals in various areas, highlighting their experience of over 30 years. The services offered based on information provided by the company are (Table 4):

Table 4

Source: Own elaboration based on document provided by the company.

Regarding the production of these material goods, the employee of this organization emphasizes that the main competitive advantage is the experience in the sector, and the main service that identifies them is the practical piloting, with which they consider that they have a good level of satisfaction from their customers.

The company's slogan represents the passion and respect they have for the sea, highlighting the sea as an important natural resource and demonstrates the care and study that the company has in relation to this, in its beginnings the formula seemed to be: Effort +Love + Passion +Discipline, now heart and passion is what is most promulgated in the company, this insignia comes from the experience of the founder of the company who is passionate about the sea, they accompany this maxim with the creation of value for customers which is the ultimate goal. The logo is simple, the anchor is the symbol that employees feel identifies the company, the colors that stand out at sight are blue, its shades and gold, both the logo and the slogan and aspects related to the company project are visible throughout the length and breadth of the facilities.

On the other hand, their main capital is the human capital, the personnel that integrates their plant and the services contracted with other companies is of vital importance, they always highlight the potential and experience of the professionals that work for the company. As a particular experience, when they try to integrate a person to the organization what they offer first to the candidate is an induction before signing a contract, so that the future employee has absolute freedom to choose whether to work with the organization, in this way the company ensures to establish a transparent link with its employees.

The celebrations and ceremonies that are held consist of the celebration of the birthday of each of the employees, a decoration of their workplace is made, which the employee can also decorate as he/she pleases, a sharing is made, a detail is given on behalf of everyone and also the anniversary of the company is celebrated. These celebrations are held within the company's facilities to a certain extent, since recreational, informal and sports activities are also held. It appears that these celebrations and activities have been encouraged by management, as employees point out that there are no traditions or non-formal events that are organized directly by them and that remain over time.

Among other things, it is also noted that some practices are prohibited, such as carrying or consuming drugs and alcohol in the company or during working hours and disrespectful attitudes.

In addition to the economic benefit of remuneration for the work performed, the employee occasionally receives "little markets" or personal grooming kits, lunch invitations and active breaks during the work day.

At this point we begin to identify how interpersonal relationships could be, which ac-cording to the employees' perspective, kinship relationships are "good, pleasant, and relaxed" among all, the relationships between boss and staff and vice versa are "good" and are characterized by a hierarchical formality in the treatment between people, there are no gender preferences and no subgroups are identified within the firm.

The issue of kinship relationships is defined by the guideline that affective relationships are not allowed, despite the fact that it is a family company, the people who are part of it do not have a relationship beyond the work relationship and previous friendship or that is created within the organization, the employees surveyed believe that relationships affect job performance.

Based on the questionnaire provided, it was found that there is no hierarchical distance between bosses and subordinates, relationships are quite close, there is no excess of intermediaries in daily life, although there are appropriate channels and people who facilitate the receipt of information. The obedience of subordinates to their bosses is paramount, the purpose is to comply with the rules and guidelines previously socialized, which does not prevent the participation of subordinates to make decisions that are put under consideration. Last but not least, the sources of power come mainly from the two managers of the company and are due to their knowledge and experience in the sector.

Heart and passion is the starting point for the decisions made by management in the company, policies are extremely important for decision making, and although the members of the organization are encouraged to propose ideas or give their opinion, in the end, anything that is not strictly related to the previously established policies or guidelines will be rejected, it is the bureaucratized leadership style, however, the potential and experience of the personnel is constantly high-lighted as a competitive advantage of the company.

Since the employees working at the company's administrative headquarters are new, they identify that there are no subcultures within the company; there are more relationships with some than with others due to the nature of the functions they perform on a daily basis, but since it is a relatively small group, they all interact with each other without any distinction. Therefore, they classify their culture as homogeneous and do not emphasize differences by hierarchical levels, professions, social classes or type of contract.

According to the data provided through its website, its international organization, purchasing capacity and efficient logistics are the aspects that identify its service to provide value to its customers. At the same time, employees identify that experience, service and people give the company its identity, moreover, it is considered that everything converges in the company seen with a dominant and passionate personality, as defined by the Corporate Wellness Leader.

The company is a family business and the role of leader is carried by its founder, the staff has been changing in terms of the people who compose it, some processes, products and the maxim that serves as the axis for the development of its value proposition, communication is informal although there is formality in terms of decision making, constant communication is a fundamental key to provide an adequate service and planning is very important to avoid making as many mistakes as possible, a factor in which they have been working year after year since in the beginning it was not like that.

It should also be added that English is of utmost importance, its website is de-signed in English, maneuvers and piloting is developed under a communication in that language, the management of their social networks such as Instagram is also done deliberately through publications written in English, some employees need to have a knowledge in that language, so it is identified that it is also an aspect that takes on great importance and is part of their identity.