[1]
NIETO ALMANZA, C.C. and PÉREZ BORDA, ÓSCAR J. 2019. Experiential marketing: theoretical approaches on its evolution as a concept and reference on its functionality to generate differentiation in traditional markets. Ingenio Libre. 5, 15 (May 2019), 29–41. DOI:https://doi.org/10.18041/2322-8415/inge_libre.2017.v15n1.5184.