Integre la innovación a su modo de vida
Keywords:
Value innovation, Zero moment, point of sale, product or serviceAbstract
In social state computers, technology and capacity within companies has become known as the third generation of innovation. Despite this, began to be a fourth generation, which gave the companies pay close attention to not only see what people buy, but where do they get such intention. It was thus proposed as a powerful creator brands called a term of market: Zero Moment of Truth. Lecinski Jim (2011). ZMOT E-BOOK. Retrieved http://www.google.com/intl/es-419/think/research-studies/ 2012-zmot-handbook.html. Entrepreneurs realized they needed to study carefully which would be market trends and types of shopping experience of its customers. Today we have the opportunity to appreciate in this article a number of proposed initiatives, passing from the consumer need and appreciate how brands need to integrate this regard innovation as a way of life.
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References
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