(1)
Ramírez López, M.; Quintero Rosero, S.; Vieira Salazar, J. A. BRANDING AND FINANCIAL PERFORMANCE: A BIBLIOMETRIC AND NARRATIVE ANALYSIS BASED ON THE TREE OF SCIENCE. criteriolibre 2024, 22 (40), 1-24. https://doi.org/10.18041/1900-0642/criteriolibre.2024v22n40.11784.